The Cancer Talk 2.0 Launches to Help Put an End to Late Stage Cancer Diagnosis FCancer’s Campaign Rolls out New Celebrity Videos Sharing Their “Awkward Sex Talk” Stories & Asking Their Fans to have “The Cancer Talk” with Parents
Vancouver, BC (November 1, 2011)—FCancer, the non profit celebrating two years of work this October 2011, that has already engaged thousands of people to play an active role in detecting cancer in Stage 1, today launched The Cancer Talk 2.0, the second grouping of videos as part of the video/conversation campaign that is backed by star power and a strong message. FCancer saves lives by teaching people how to look for cancer, instead of just find it. FCancer has an ambitious, strong, and clear call to action; motivate Generation Y to make a difference in fighting cancer which starts right at home with their parents. The charity encourages and empowers youth through education to talk to their parents about the early detection of cancer Knowing that 90% of cancers are curable if caught in stage one, this campaign invites GenY to be a voice in the fight against cancer.
After hearing feedback that initiating the cancer conversation with their parents was often awkward and difficult, FCancer knew they had found their next campaign. ”The Cancer Talk” gives youth an easy and fun outlet to begin this conversation by enlisting the help of some of FCancer’s celebrity supporters. What better way to make people understand the potentially awkward yet necessary conversation that they need to have than to relate it to a conversation they’ve already had: The Sex Talk. The Gen Y celebs that first shared their experiences on video for the campaign in Summer 2011 included Sophia Bush, Adrian Grenier, and Wilmer Valderrama. Each relayed their funny, quirky, and awkward stories about when their parents sat them down to have The Sex Talk (or didn’t). In addition this campaign includes voicemail technology by provider Varitalk. The Cancer Talk campaign invites viewers to create a customized celebrity phone call that will be sent to their parents or loved ones to set up a time and date for them to have The Talk. By not revealing what the upcoming conversation is all about, the campaign makes sure that parents’ curiosity is piqued just enough so that they definitely won’t miss the chance to find out what their kids are up to.
The Cancer Talk” campaign (cancertalk.letsfcancer.com) isn’t just a means to an end—it’s an end in and of itself because it accomplishes three of FCancer’s goals: having their supporters talk about their family cancer history, identifying the personal risk factors & early warning signs associated with these cancers, and encouraging family members to stay on top of their regular cancer screenings, both this year and every year. Simple message: They sat you down for the sex talk, now it’s your turn to sit them down for “The Cancer Talk”. It’s time to make sure our parents are being safe about cancer.