FOR IMMEDIATE RELEASE LA MARZOCCO to Be Exclusive Espresso Equipment at the Coffee Experience TED2013 being led by Barista Guild of America, Roasters Guild, and the Specialty Coffee Association of America Seattle, WA (January 31, 2013) -La Marzocco USA, based in Seattle, Washington, is honored to once again support TED2013 and the Specialty Coffee Association of America (SCAA) and its Guilds by providing all of the espresso equipment for the Coffee Experience at this year’s conferences. The Coffee Experience installation will be set on TED campus Long Beach as well as TEDActive in Palm Springs, both taking place February 25-March 1, 2013. TED is a nonprofit devoted to Ideas Worth Spreading. Started in 1984, the conference brings together people from three worlds: Technology, Entertainment and Design.
La Marzocco will be providing nine different espresso machines, multiple Mazzer grinders as well as Marco precision hot water delivery systems at TED this year. This is the largest annual equipment showcase for the company, second only to SCAA’s Exposition, The Event, which takes place annually in April.
SCAA’s goal is to provide over 3,000 TED and TEDActive attendees a deeper experience of coffee delivering the caffeine that fuels conversations along with insights about coffee’s role as a culinary treasure and unique economic web that connects farmers, artisans, and coffee lovers all over the world. In addition to the Barista Guild bringing in 38 of the best coffee professionals from around the world to lead the experience, and actual service of coffee bars throughout the campuses, there will also be a slow bar where attendees may work hands-on with La Marzocco espresso machines and with one-on-one guidance from a Barista Guild representative to prepare an espresso beverage. There will also be heavy emphasis on sharing stories with TED attendees to grow their understanding of the world of specialty coffee: the processes that contribute to the finished cup; the economic web of coffee as an important world commodity.
Bringing these stories to the consumer is a key focus for La Marzocco; the company is honored to participate and help provide the finest technology and tools to help facilitate the learning experience for TED attendees. La Marzocco finds it important and exciting that TED attendees this year will be able to work directly on their machines and equipment. “TED is such a unique experiential learning opportunity. In our past participation we’ve found that attendees are curious and hungry to learn more about coffee and the equipment used to prepare coffee. We look forward to providing that experience again in 2013,” says Kent Bakke, CEO of La Marzocco International.
TED, SCAA and La Marzocco share the same business value of collaboration and dissemination of knowledge and skill. This important program being offered at TED will help reinforce the idea of relationships between farmers, artisans and coffee lovers across the world.
TED and TEDActive run from February 25-March 1, 2013. For more information on TED, go to www.TED.com
About La Marzocco Named after the symbol of Florence, Italy – the lion – La Marzocco has been the leader in espresso machine innovations since 1927 – with the first dual boiler, the first saturated grouphead, the first commercial use of PID controllers, and the first to introduce fully programmable pressure profiling. All La Marzocco espresso machines are assembled by hand in Florence, Italy. Since the 1980’s, La Marzocco has helped to build the specialty coffee community into the robust, quality-driven industry it is today. La Marzocco USA, based in Seattle, WA, distributes La Marzocco, Marco, and Mazzer coffee equipment, offering sales, technical support, training, and highest level of customer satisfaction one can expect from the industry leader. www.larmarzoccousa.com @lamarzocco
About SCAA The Specialty Coffee Association of America (SCAA), is a non-profit trade organization and the world recognized leader in coffee knowledge development. With over 9,000 members located in more than 40 countries, including member companies and their employees, SCAA members represent every segment of the specialty coffee industry, including producers, roasters, importers/exporters, retailers, manufacturers, baristas and other industry professionals. For over 30 years, the SCAA has been dedicated to creating a vibrant specialty coffee community, recognizing, developing and promoting specialty coffee by setting and maintaining quality standards for the industry; conducting research on coffee consumption, brewing and perfection of craft; and providing education, training, resources and business services for its members. Visit www.scaa.org. @specialtycoffee
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