Kiva Designs New Collection

Innovative Travel Goods Leader, KIVA DESIGNS invites you to

Carry Your World & Make it GreenGear

**Premiering New Collection, ellie**

Launching New Styles for Spring 2011 in Tour and Convertibles

Benicia, CA (March 3, 2011) KIVA Designs, the travel goods leader in providing savvy carry-all design solutions, introduces new styles and ellie, a brand new collection for Spring 2011. With bags for every travel occasion, KIVA Designs provides a fresh look on luggage, bags and totes for the business man or woman, the getaway adventure and the summertime family fun trip.  In addition to offering new styles in each collection for the season, KIVA rolls out the GreenGear Initiative in 2011 in an effort to design and manufacturer all travel goods using the most environmentally conscious inventive methods.

Convertibles “Its That Easy” helps the traveler prepare for any adventure. Kiva is introducing the Compressible Packing Cubes available for Spring 2011. The cubes are purchased in a set of three and compress to half of their height, taking up less space in your luggage.  Convertibles is an inventive collection of packable totes, bags and packs that conveniently fold into their own self carrying pouches. The Convertibles line also includes totes, packs, duffels, and other accessories like the poncho and hats.

The Tour Luggage line will be launching a new backpack and sling pack for Spring. The backpack is conveniently equipped with padded internal pockets for your laptop and the sling pack with special protective pockets for your ebook reading device.  This collection includes luggage and everyday bags. The Tour Messenger Bag and Vertical Brief remain two of KIVA’s bestselling bags and are used by both men and women. The rolling Tour Big Mouth Duffel is one of KIVA’s most innovative designs. The large rolling duffel with wide stay-open main compartment also features double ball bearing wheels, strong retractable handle and zippered outside pockets make this a great bag for sports or travel (also available in 16” size, great carry on cabin bag, gym bag, overnight bag).

KIVA Designs is launching its newest collection of laptop totes for Spring 2011, the ellie™ essentials collection, which is designed specifically for women.  Already on sale exclusively at Apple stores nationwide since February, ellie™ will be available for global sales in March 2011. “We created the ellie™ collection to give women a sleek, stylish, and functional laptop tote. But the great thing is that ellie™  totes not only protect laptops, they also provide accessible compartments for stowing wallets, cell phones, keys, lipsticks, and all the other necessities of life we women want to have at our fingertips,” said Magi Raible, President of KIVA Designs.

The first bags in the ellie™ collection come in two silhouettes – “at work” and “east to west.” The ellie™ totes are designed to fit up to a 15-inch laptop computer. The bags are made from quilted, durable satin and feature genuine leather handles and trim.  High-density padding in the bags protectively wraps electronics from the outside, while a sueded fabric lining protects the finish of devices on the inside.

In 2011, KIVA launched the GreenGear Initiative. This initiative is a company wide commitment to make environmentally conscious decisions with every step of design and manufacturing. Over 70% of KIVA’s products are now made of 100% recycled materials and they are working towards an even higher percentage. “Our customers travel the world and know the importance of protecting our precious planet,” stated Magi Raible, President of KIVA Designs. “So by manufacturing our luggage using 100% recycled content fabric, we’ve shown that we can maintain quality and value while reducing he environmental impact that results from constantly producing fabric from the earth’s limited petroleum reserves.” We also educate the consumer about the need to purchase luggage and travel accessories that are built to last and can be used in multiple ways.” For more information on KIVA’s GreenGear Initiative, please go to

KIVA Designs, founded in 1989, is based in Benicia, just north of the San Francisco Bay Area and sells travel goods in stores worldwide. KIVA is affordable luggage, bags and accessories with retail prices ranging from $10-$150.

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