Founder + Creative Director
Diana Bianchini is the Founder and President of Di Moda Public Relations, a lifestyle public relations and creative strategies firm established in 2002, currently ranked one of the top PR firms in LA and the nation by Upcity.com. With over two decades of solid industry experience, and a 17-year company track record of business success, Bianchini is a significant asset to brands, startups, innovators and disruptors looking to grow and expand business in authentic and meaningful ways.
Bianchini began her career working in Fashion PR for top-name brands such as Swarovski and Hugo Boss. Since starting Di Moda PR, Bianchini and her team have successfully introduced, launched and boosted many lifestyle brands into the market including Gilt Groupe, Handsome Coffee Roasters, Westedge Design Fair, and more. Working at the design intersection of lifestyle-meets-culture, Bianchini holds an impressive roster of forward-thinking clients in an array of verticals, from style and technology to architecture and design firms to the best in restaurants and coffee roasters in the world. In 2017, Bianchini’s agency also handled the PR campaign for the documentary film based on the life of the late Kevyn Aucoin; Beauty & The Beast In Me, which scored a feature in the coveted September issue (2017) of Vogue and went on to win an Emmy in 2018.
Bianchini’s strategic approach goes beyond pitching a single product or client. She is a pro-active critical thinker and ideas creator, skilled in developing engaging stories and designed to pull new interest in lifestyle-based subcultures. Bianchini and her team have helped shape a number of emerging lifestyles with the help of strong media and influencer relationships.
Her impressive accolades and current/ past client roster includes an interesting cross-section of industry leaders including Asprey, Curry Stone Foundation, Deus ex Machina, Fendi, Freecell, March of Dimes, Matteo, Pippa Small Jewellery, Proprietors LLC, Pumpkinheads, Richard Frinier, Secret Cinema, Superba Food + Bread, Third Wave Farms, and Verve Coffee Roasters.
She currently sits on the Board of Project Angel Food and lends her expertise to a variety of charitable organizations. To date, Bianchini is credited for leveraging millions of dollars in donations to mostly Los Angeles-based nonprofits. In addition to volunteering her time, Bianchini also mentors youth, and speaks to student and entrepreneurial audiences about Public Relations, Social Impact, Female Empowerment in business, and Entrepreneurship. She recently was the keynote for a Women’s Group Event hosted by UCLA. She has also spoken to other groups at UCLA, Princeton and FIDM. Bianchini has served as a panelist at the West Hollywood Women's Leadership Conference.
Bianchini is a UCLA graduate and endowed scholar. She lives with her family in Santa Monica, California and has aspirations to write a book one day on travel etiquette.
Senior Account Executive
Jenna Shephard has been with the Di Moda team since 2011, starting as an intern when she was home from college for Summer break. Born and raised in Los Angeles, she ventured to the Midwest for her undergraduate degree, studying Communications at the University of Wisconsin-Madison. After graduating in May 2013, she happily returned home to sunny L.A. to pursue a career in public relations where she rose through the ranks at Di Moda PR to become senior account executive.
Understanding the power of the written word and the art of communication nuances, in addition to traditional press outreach and media strategy, Jenna creates, directs and strategizes social media campaigns, content calendars, and influencer programs. With a focus on hospitality, food + beverage, and design, Jenna has helped bring new brands to life and revive existing ones.
Jenna leads the American Gonzo Food Corporation account – handling their multiple restaurant concepts including American Beauty, Pitfire Pizza, Superba Food + Bread and Superba Snacks + Coffee – delivering consistent placements across print, digital and social platforms.
She achieves great success in working with design clients as well. This is exemplified by the earned media that Jenna secured for client notNeutral throughout national magazines including Better Homes & Gardens, Men’s Journal, Time Out and Wine Enthusiast.
Jenna spearheads social media influencer campaign development with a deliberate and thoughtful approach, resulting in a strong network of influencer relationships across various lifestyle markets. From style to hospitality, the brand awareness Jenna creates through influencer engagement has delivered successful results including new customers for clients in multiple categories.
An avid film and television fan with an interest in all aspects of popular culture Jenna keeps herself up to date all happenings throughout media and online. With a passion for strong coffee and good tea, Jenna strives for the best quality in not only her caffeine, but in all the work with which she is involved. If there is an opportunity for a pun, she will take it and can’t pass a dog without saying hi.
Pia Malihi has worked in Public Relations since 2015. She joined the Di Moda team in 2018 as an Account Executive focused on spirits, hospitality and other lifestyle clients. She also works on the agency’s events and experiences.
Pia is skilled in media and talent relations, brand development and event coordination. From tastings to music festivals, her experience with a wide range and size of events has positioned her to be able to handle whatever may come her way. She has a keen ability to conceptualize and orchestrate marketing campaigns, as well as developing PR strategies that build and reinforce brand awareness.
Having worked with numerous restaurant and hospitality groups in the Los Angeles market, Pia is well versed in cocktail programming and innovation. She previously served as an account executive for Combs Wines and Spirits, where she handled the accounts for CIROC Vodka and DeLeon Tequila. Pia helped to conceptualize the DeLeon100 program and develop strategy surrounding CIROC’s newest flavor releases.
Pia’s experience working with both large and small brands has allowed her to understand various client needs and what she can bring to the table to benefit brands of all sizes. Pia is also well adept in working with celebrities, social media influencers and also has successful track record securing coverage with top-tier outlets such as WWD, Haute Living and The Hollywood Reporter.
When she’s not working, you’ll likely find Pia listening to kpop music or deciding what to serve at her next dinner party.
Di Moda Public Relations has over 15 years of delivering success to our clients because of our outstanding team members and teamwork. Each individual that works at the firm as an Account Executive, Marketing Specialist, PR Coordinator, or Assistant, is a strategic and critical thinker, well-connected to our professional community, and intelligently focused on delivering results to our clients.
We not only work together, we volunteer together. Di Moda Public Relations is invested in making our community better by dedicating quarterly volunteer days to local charities. The charities we support include: A Place Called Home, March of Dimes, UCLA Mattel Children’s Hospital, New Yorkers For Children, Operation Smile, Arthritis Foundation, and Project Angel Food.